How To Set Up a LinkedIn Business Page

If you run a service-based business such as an estate agency, property management company, cleaning firm, recruitment agency, or you’re a commercial scaffolding contractor, setting up a LinkedIn business page is a smart move. It gives your business a place to demonstrate credibility, showcase real work, and put your name in front of the people who matter most when it comes to winning work and building partnerships. Whether you are bidding for contracts, growing your team, or looking to form new business relationships, a well-built LinkedIn presence helps keep your company visible and trusted over time.

Step 1: Create or log into your personal profile

You’ll need a personal LinkedIn account to manage your business page. If you don’t already have one, you can set one up quickly using your main email address or through your Gmail account.

Step 2: Create the page people will find your business through

Click into the “For Business” menu at the top right, then follow the steps to create a company page and pick from the options available.

Step 3: Add your key business details so people know exactly who you are

Include your company name, website, industry, and size. Consistency with your branding is key, as it helps reinforce professionalism. Make sure you also keep your details updated whenever anything changes.

Step 4: Upload your logo and write a clear tagline

Your logo builds recognition, while your tagline should quickly explain what you do, such as “We Find the Right People for Your Company, We Don’t Just Fill Seats” or “Local Property People Who Know the Market Inside Out.”

Step 5: Make sure your profile is fully built out and professional

Your “About” section should clearly outline your services, experience, and what makes you different. Also include clear contact details so people can easily reach you.

Step 6: Share updates and insights

Post regularly about completed projects, behind-the-scenes work, industry news, or new opportunities. Think of it as showing people what you are doing day-to-day, not just telling them what you offer. This keeps your business visible, builds familiarity over time, and helps the right people remember you when they need your services or come across an opportunity to recommend you.

What a Good LinkedIn Page Does for Your Business

For service-based businesses, reputation and trust are everything. A well-managed LinkedIn business page acts as a digital shop window. It helps you stand out, strengthen your tender submissions, attract skilled staff, and reinforce your credibility with clients and partners.

Once your LinkedIn business page is live, follow SiteWizard. We specialise in helping businesses get found online and turn visibility into enquiries.