How To Set Up an Instagram Business Page in 2025

If you run a business, being on Instagram is a must. It’s one of the best platforms to connect and build trust with your customers, showcase your products or services, and grow your brand. And now, Instagram posts can also show up in Google search results, making it even more important to have a strong presence on the platform. This means more people can discover your business, even if they’re not using Instagram.

Here’s a simple, step-by-step guide to help you set up your Instagram Business Page in 2025.

Step 1: Download the Instagram App

Go to the App Store (iPhone) or Google Play (Android) and search for “Instagram.” Download and open the app.

Step 2: Sign Up or Log In

If you don’t have an account, tap “Sign Up.” Use your business email. If you already have a personal account you want to convert, log in as normal. You can also access Instagram via your business Facebook account.

Step 3: Go to Settings

Once logged in, tap your profile picture in the bottom right. Then tap the three lines in the top right and select Settings.

Step 4: Switch to a Professional Account

In Settings, go to “Account,” then scroll down and tap Account Type and Tools and select Next.

Step 5: Pick a Category Best Suited to Your Business

If you offer tuition services, for example, select Education. If you are a hairdresser, choose the Beauty, Cosmetic & Personal Care option.

Step 6: Add a Profile Picture

You should ideally feature your logo as the profile image. If you don’t have one yet, use a product or venue shot temporarily until you’ve had a chance to create one or get a designer to help.

Step 7: Connect to Your Facebook Page (Optional)

If you have a Facebook Business Page, you can connect it to Instagram. This helps with ads and managing your page.

Step 8: Start Posting

Upload a photo or video (also known on Meta as a reel), write a short caption, and use hashtags. Try to post regularly to stay visible to your followers.