With everything that 2020 has served us so far, one thing we have learnt is that the internet is a force that not only can survive but thrive in the most extreme of economic environments. With physical shops and services grinding to a halt, everyone turned their attention (and wallets) online.

Online shops don’t have the same restrictions with social distancing and people are able to browse then buy what they need without stepping foot outside the house. It is even then delivered straight to the door.

But what about now the shops are opening back up?

Online is still crucial. With the Government advice to shops suggesting that people browse online before making a trip instore, maintaining an easy to use and informative eCommerce is critical. You can use your online store to:

  • Give people live stock updates.
  • The option to click and collect, saving queues in store and no need for the face to face payment transaction.
  • Give a breakdown as to what to expect when they get to your shop (changes to the layout and any measures put in place to keep customers and staff safe – such as card payments only).
  • Live chat to talk to your team directly and ask any questions before coming in.

If you can make the whole process easier, your conversions are going to be higher – with a boost to the shopping experience and your customer satisfaction rating. It will also minimise the build-up of those browsing in your shop. If you can, getting them to buy the products online gives you the freedom to enjoy continued purchases without the added risks of shopping on the high street.

Plus, with the uncertain future regarding this illness, you need to ensure your online presence is as strong as possible. With winter just around the corner, preparing for any future lockdowns or shopping restrictions makes your business much more likely to flourish.

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