You may remember back in December we let you know the exciting news as to how we have teamed up with Pointy, which you can view here. Well, if that wasn’t exciting enough, all SiteWizard customers can now get the Pointy completely free of charge until the end of 2021.
Pointy essentially serves as an online product catalogue for your brick-and-mortar shop. It displays all the important information a user needs to know such as opening hours, locations, information, and product listings.
However, its most exciting feature is undoubtedly its ability to help users discover your product availability online. This works by displaying your in-store inventory to searchers on various Google surfaces such as your Business Profile, Search, Images, and Maps.
It is becoming increasingly common practice for buyers to search for products online before making the journey to go and buy them. By making your online inventory available for these potential customers to see you are placing your business in the right place at the right time to gain these sales.
So, how does it work?
Install Pointy using either your compatible point of sale system (POS) or by connecting a Pointy box between your barcode scanner and POS.
Then, simply scan your products and let Pointy take care of the rest!
With customers becoming more conscious of when and where they buy their products, Pointy is an excellent investment for local businesses looking to attract more footfall to their business.
While Pointy is fantastic for bringing customers to your store, we do not recommend the platform as a replacement for marketing practices such as SEO (Search Engine Optimisation) and Google Ads (Pay Per Click) as these offer unique benefits that cannot be replicated with this platform. Instead, Pointy makes a great accompaniment to these services as it works with them to create brand awareness and is another way to potentially appear in the Search Results.
As a SiteWizard client, you will get Pointy for free when you sign up as well as the support of a highly skilled and knowledgeable team, ready to help guide you through the whole process.